About Velvet Petal Melbourne

Our Story

For 14 years, Velvet Petal Melbourne has been shaped by a love for timeless style, thoughtful service and helping women feel confident in what they wear.

What began with one mother’s passion for elegant, wearable fashion has grown into something truly special. Today, she proudly runs Velvet Petal Melbourne alongside her daughter, bringing together experience, a fresh perspective and a shared love for feminine style.

Together, they carefully curate pieces that feel effortless, flattering and easy to wear — clothing designed for real women and real everyday moments.

From soft layers to elegant blouses and everyday favourites, every collection is chosen with comfort, confidence and timeless style in mind.

14 Years, Together

This year marks 14 years of Velvet Petal Melbourne.

It is a milestone we are incredibly proud of, and one we would never have reached without the women who have supported us along the way.

As mother and daughter, we are grateful to continue this journey together and look forward to sharing many more collections and special moments with you.

Why Women Love Velvet Petal

✓ Free Shipping Across Australia
✓ 60-Day Money-Back Guarantee
✓ Carefully Curated Boutique Styles
✓ Friendly, Personal Customer Support
✓ 14 Years of Passion for Women’s Fashion

Thank you for being part of the Velvet Petal Melbourne story.

Warm regards,
The Velvet Petal Melbourne Family